Who we are
Everlay is responsible for deciding how and why your personal information is used. You can contact us about privacy at info@everlay.co.uk.
Our full legal entity, company number and registered-office details will be added here before the website’s public launch.
Information we may collect
Depending on how you contact us and the support you request, we may collect:
- your name, email address, telephone number, address and preferred contact method;
- information about your loved one and the circumstances relevant to the arrangements;
- family relationships, wishes, correspondence, appointments and service choices;
- payment, invoice and transaction information;
- religious, cultural, health or other sensitive information where it is relevant and appropriate;
- basic technical and security information created when you use the website.
Please avoid including unnecessary medical, financial or identification information in your first email.
How and why we use it
We use personal information to respond to enquiries, take steps at your request before entering a contract, arrange and deliver services, coordinate third parties, manage payments and records, meet legal obligations, protect our systems and improve our service.
Our lawful bases may include taking steps before or performing a contract, complying with legal obligations, our legitimate interests in operating a careful and secure funeral service, consent where appropriate, and vital interests in exceptional circumstances. Where special-category information is needed, we will also identify an appropriate additional condition, such as explicit consent where applicable.
Who we may share information with
Only where necessary, we may share relevant information with organisations involved in the arrangements, including Hinzen and its ministers, crematoria, cemeteries, officiants, faith organisations, florists, transport providers, doctors, coroners, registrars, local authorities and other suppliers chosen for the funeral. We may also use trusted email, website, payment, accounting and professional-service providers, or disclose information where the law requires it.
We do not sell personal information.
International transfers and security
Some technology providers may store or process information outside the UK. Where this happens, we will use providers and safeguards permitted by UK data-protection law. We use reasonable organisational and technical measures to protect information, although no email or internet service can be guaranteed completely secure.
How long we keep information
We retain information only for as long as reasonably necessary for the purpose collected, including providing services, responding to enquiries, meeting tax, accounting, regulatory and insurance requirements, and resolving disputes. Retention periods depend on the type of record and any legal obligation. Information no longer required is securely deleted or anonymised.
Your rights
Depending on the circumstances, you may have rights to access, correct or erase your information; restrict or object to its use; receive certain information in a portable format; and withdraw consent where consent is relied upon. These rights are not absolute. Contact us at info@everlay.co.uk to make a request.
Your right to object: where we rely on legitimate interests, you may object to our use of your information. You can always object to direct marketing.
Complaints and updates
Please contact us first so we can try to resolve your concern. You may also complain to the Information Commissioner’s Office, the UK data-protection regulator.
We may update this policy when our services, suppliers or legal obligations change. The latest version will always appear on this page.